‘Cool Japan’ graces runway at METI fashion show

TOKYO (The Japan News/ANN) - Models wearing outfits by an emerging fashion designer strutted on the runway Saturday in a show held at the Economy, Trade and Industry Ministry building in Chiyoda Ward, Tokyo.

As part of the Cool Japan Strategy to further promote the appeal of Japanese arts and culture abroad, the ministry has advanced efforts to support fashion designers. This was the first major fashion show held at a government ministry.
The show was part of Tokyo Fashion Week 2019-20, in which brands are presenting their 2019-20 autumn-winter collections. Hidenori Kumakiri, the founder of Japanese fashion brand “beautiful people,” directed the show.
 About 380 people watched models showcase 38 outfits at the show, which was staged in an auditorium on a basement floor usually reserved for meetings and other purposes.
 The domestic market size of the apparel industry has shrunk to about ¥10 trillion on an annual basis, down from about ¥15 trillion in the early 1990s, and thus the ministry has been providing support for the rehabilitation of these businesses.