Taiwanese gourmet attracts tourists to visit Taiwan

SERDANG, Malaysia (Sin Chew Daily/ANN) - A roadshow of Taiwanese gourmet and culinary arts programme will be visiting seven states of Malaysia covering 21 places to demonstrate culinary art programmes in Taiwan.

Taiwanese food is the soft power of Taiwan attracting foreign tourists to visit the country according to Michael S.Y.Yiin, Deputy Representative of Taipei Economic and Cultural Office in Kuala Lumpur.

At the launch of Taiwanese gourmet and culinary arts programme roadshow, he said the roadshow would be visiting seven states in Malaysia covering 21 places to demonstrate culinary art programmes in Taiwan.

The interaction between Malaysia and Taiwan on food culture and culinary art would help to upgrade the collaboration between Taiwan and Malaysia in food and beverage industry, he said.  

The New Southbound Policy implemented by Taiwan has four aspects in economic and trade collaboration, talent exchange, regional chain and sharing of resources, he said. The event held is a good example of talent exchange.

The roadshow is held at the Bai Yang Heritage Lakeview in Seri Kembangan on 6 July with the aim to promote vegetarian food. 

An international vegetarian food carnival was held on 7 July with a total of 16 booths selling vegetarian food. Taiwanese chefs were also present for live demonstration of cooking vegetarian food. 

Malaysia Chinese Traders Association president Jiang Jun Zhong said this is the 5th year the association is organising the event. He is of the view that food can be promoted through interaction at international level. 

The international vegetarian food carnival uses local food ingredients for this event.

According to a survey done in 2017 on vegetarians in the world, Jiang said 12% of Taiwanese are vegetarians and the country is ranked third in the world in terms of vegetarians. 

Country Heights founder Lee Kim Yew said he believes that vegetarian food will be the icon in food industry in future. He hopes Malaysia can organise vegetarian food events.

Lee has plan to organise vegetarian food competition. 

The largest vegetarian food carnival in Malaysia which comprises 120 booths is scheduled to be held at Bai Yang Heritage Lakeview on 11 August.