Yellow Cab Pizza Co opens in Brunei

BANDAR SERI BEGAWAN (Borneo Bulletin/ANN) - New York inspired Yellow Cab Pizza Co opened its first flagship store in Brunei yesterday. The Minister of Home Affairs, Pehin Orang Kaya Seri Kerna Dato Seri Setia (Dr) Haji Awang Abu Bakar bin Haji Apong officiated the event with a ribbon-cutting ceremony and unveiling of signage.

Located at Shakirin Complex in Kiulap, YTT Sdn Bhd is the franchise holder of Yellow Cab Pizza Co both in Brunei and East Malaysia. Their next plan is to enter Sarawak and Sabah market as well as Labuan within five years.

Yesterday’s opening began with a welcoming speech delivered by the Chairman of YTT Sdn Bhd, Dato Paduka Haji Harun bin Haji Ismail, who amongst all noted that their journey began with three friends who happened to be abroad and tasted the Yellow Cab Pizza.

Having liked the pizza served, it led them to negotiating with the CEO of Yellow Cab Pizza Co and Max’s Group, Peter King on how they could bring one of New York’s finest iconic foods to Brunei.

“These friends had absolutely no food and beverage industry experience but this was no barrier to them. They brought another two friends into the business, who also had no experience in the business and thanks to Peter’s foresight, he allowed these newbies to enter the business,” the chairman said.

He further stated that it was a very long 10 months expending a lot of resources, but with passion and enthusiasm, they finally brought in the franchise and opened their first flagship store yesterday.

“We also believed that it is our responsibility to support the employment of young Bruneians and help them rise through the ranks,” Dato Paduka Haji Harun said.

The chairman disclosed that YTT have also signed an agreement with Yellow Cab Pizza Co for a franchise in Labuan, Sabah and Sarawak and will be the first franchise operator from Brunei.

Established in 2001, Yellow Cab Pizza specialises in New York-style pizza known for serving premium ingredients and generous toppings and the pizzas are crisp and slightly charred in the bottom, dense and chewy in the middle, and slightly gooey on top.

The pizzas come in 10” (regular), 14” (larger) and 18” (New Yorker) sizes with their bestsellers are the New York’s Finest and Manhattan Meatlovers or if go for the four flavours in one great pizza of the Four Seasons: NY Classic.

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